Published on May 22, 2016
Did you know there is a secret language of leadership that determines who reaches the top in politics and business?
In this fast-paced and frequently funny TEDx talk, top speechwriter, Simon Lancaster, sets out the techniques that you can use to speak like a leader. The talk culminates in Simon Lancaster instantly improvising a powerful leadership speech based on an idea suggested by the audience.
Simon Lancaster is one of the world’s top speechwriters. He started working as a speechwriter in the late 1990s to members of Tony Blair’s Cabinet and now writes speeches for the CEOs of some of the biggest companies in the world including Unilever, Intercontinental Hotels and HSBC. He is a visiting lecturer at Cambridge University, Henley Business School and author of two best-selling books on communication: Speechwriting: The Expert Guide and Winning Minds: Secrets from the Language of Leadership. His award winning workshops on the language of leadership have been run to great acclaim around the world: for more information, see www.bespokeleadershipdevelopment.com.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
COMMENTS • 392
Luluș Ione1 year ago
OH MY GOD THIS IS BRILLIANT!
I loved how he’s been using all those techniques even while and after explaining them. This guy is amazing <3 Reply 276 View all 6 replies HRD TV1 year ago This has got to be one of the MOST useful TEDx Talks that I have ever seen! I'm impressed, very, very impressed. Reply 166 View all 5 replies Avarickan8 months ago That speech about Trump was so good that he just won the election. slow clap Reply 146 View all 6 replies mindvolution10 months ago Let's Revive Rhetoric in Public Education! "It is absoulutely scandalous that, when in the world we're dealing with such huge challenges , financial inequalities, the apocalyptic threats of climate change, religious persecution unmatched since the 1940s, that we should be restricting debate to such a narrow minority (the politicians). Instead of teaching our children to sit down and shut up we should be teaching them to stand up and speak out. So, let's revive rhetoric (in education). Let's really reinvigorate debates around the world and let's really give the chance to every child on the planet to become a leader. How should we call this Grand Initiative? Well, here's an idea: How about Democracy!?" Simon Lancaster A strong finish! Superb indeed! Read more Reply 108 View all 11 replies Tim Borny9 months ago 6 Rhetorical Techniques 1. Three breathless sentences 2. Three repetitive sentences (opening clause) 3. Balancing statements 4. Metaphor 5. Exaggerative statements 6. Rhyming statements Read more Reply 82 View all 7 replies Camel Fantasy3 months ago I found this interesting book online called 'The Present,' found on the truth contest webpage. it doesn't have to do with leadership but it certainly impacts one the way a newfound confidence would. It's useful for anyone seeking progress in their life. Reply 78 View all 5 replies Ben Calibri8 months ago Australians NEVER say 'fart' for 'fight'. Nope. Not ever. Reply 55 View all 11 replies Daniel Safonov8 months ago (edited) who's watching this after Trump has been elected as president? :D Reply 31 Cédric Ly10 months ago This talk deserves so much more views. Thanks for posting it ! Reply 62 View all 3 replies Saptarishi Pandey8 months ago Says 'Elephant in the room' to something and heads to how metaphors are important, very clever . Reply 15 View all 2 replies Jagadeesh chandra1 year ago (edited) One of the best Ted videos. Thanks !! :) Reply 16 Prudvi Nath8 months ago Awesome information. I don't understand how people dislike this speech. May be they are Trump supporters :) Reply 12 Matis Pure8 months ago So i look 10 best ten talks and this is not one of them. For me it is the best one. Reply 40 View all 3 replies Sanjog Agarwal7 months ago he actually convinced people to vote trump. i am impressed. Reply 8 danis wara9 months ago Trump would love the see this Reply 8 View all 2 replies eyesopen1 year ago At least Trump isn't owned by Wall St, like HC. He isn't a pathological liar like HC, who lied to Congress, the FBI, and the people about her e-mails. HC has covered up many attacks on women by her predator husband.... Trump is definitely the best of those two presidential candidate's IMO... Reply 30 View all 15 replies jtekmmx7 months ago Breathless x3 Repetition x3 Balance x3 Methaphor Exaggeration Rhyme Read more Reply 7 Swan W.5 months ago 15:13 I think he meant:'Grab em by the pussy' Reply 7 View all 4 replies Ed Jackson8 months ago This is the good stuff if you want to come across like a boss. Reply 23 Swankster8 months ago this guy is awesome! Reply 21 View reply