Published on May 4, 2010
Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
COMMENTS • 1,966
Debi’s Design Diary3 years ago
I just spent a few hours writing down “why” I do what I do… it takes some effort but it’d worth it. this video is excellent, thank you!
Christopher Rudolph2 years ago
2010 video and it sounds like a 1997 quality video
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Pan Limak1 year ago
6 years later and apple sells the same phone with a different serial number again.
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BoredAtWork20002 years ago
He talks about the Wright brothers taking flight…and you hear a plane fly overhead. Was that a sound fx or just amazing timing?
View all 14 replies
Juan José Marulanda1 year ago
Best Ted Talk Ever.
rima luiz2 years ago
I’m here because of my english teacher
View all 11 replies
Tanner Lee1 year ago
I love how a plane flies overhead when he’s talking about the Wright brothers.
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Lori Schachle1 year ago
Absolutely my favorite TED Talk of all time. Love Simon Sinek!
TheCornbeefsoup2 years ago
10:27 “The Wright Brothers took flight” sound of airplane passing over
Penthox3 years ago
His charisma is extrodinary!
Rajat Bansal1 year ago
Well Apple is not so innovative
View all 24 replies
sloppypoppie11 months ago (edited)
Apple is still doing this, not so much with their products but definitely with their advertising.
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Master- Baitor9 months ago
This is proves why Trump was as so successful. He focused on the “why” and established the vision to drive people to “do”. He complely lacked the “How” and “what”, yet he still managed to be a great political leader.
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sedeslav3 years ago (edited)
I was born in Yugoslavia and I remember one great communist teacher in my youth in school. He explained to us why is communism the best system on the world. Now, we call that ideological brain washing..
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Technique de Vente – Formation Commerciale11 months ago
Excellente présentation ! Je l’avais déjà vu mais on ne s’en lasse pas 😉
Beaucoup de vendeurs devraient s’en inspirer pour leur présentation commerciale…
Brandon provorse10 months ago
My teacher is making me watch this😩😩
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Antonio Rillera8 months ago
Anyone else notice the sound of a plane flying over when he mentioned the wright brothers taking first flight at 10:26?
Colin DeWaay2 years ago
waser ejreifjj1 year ago
potato fucken camera
Aaron Jones1 year ago
This video sucks. Gave it 4 minutes. Not usually a hater, but this is dumb