Published on Apr 10, 2013
“The brand is your primary asset to manage.”
Daryl D’Souza speaks to the power of defining and communicating brand; leveraging the power of social media to communicate and engage within our communities. Daryl emphasizes the vast potential of using real-time connectedness to communicate a personal focus to a global reach. His brand, Lou Dawg’s, promotes good times with great people.
Daryl D’Souza is the co-owner of the Toronto-based Lou Dawg’s restaurants, and a marketing instructor for the G. Raymond Chang School of Continuing Education at Ryerson University. As a Ryerson computer science alumni, he worked as an information technology professional in the eHealth industry. Daryl completed a Masters of Business Administration and launched Lou Dawg’s shortly thereafter with a business partner to create a dining experience that resonated with their personality and student roots.
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COMMENTS • 17
Bennszülött Bálna1 year ago
It is nice if you can back yourself up with data. his facebook page has 1600~ likes…
Your Web Solutions8 months ago
great video. part of our business is social media marketing. very helpful video
Andy .D9 months ago
Don’t trust anyone who teaches at Devrys.
Samantha Richeson1 year ago
I love Daryl’s insights on building brands through social media! Young and old companies need to learn and understand how social media can benefits small and large businesses!
Golden Smith2 months ago
thanks for your interesting talk. I really appreciate it and I will also
add the knowledge gained for my gig. I have also met someone who can
help with social media marketing for any product ,content. Here is the
link to the seller
Wafa Wafa8 months ago
Winston Towers3 months ago
Thomas Wooldridge1 year ago
enjoyed his story, popular boy bands can make you popular
Christoph Hoelzl1 year ago
Social Media is very important for personal Branding .
Will Alex1 year ago
I think alot of this stuff was alright but shows how out dated some of the info is.
11219tt1 year ago
Whats outdated? I’m watching it to learn, curious what I should ignore and why
Mariam Perishvili1 year ago
Well, twitter is no longer the most popular social media platform and since this was filmed quite some time ago, it mentions no prominent players on the market right now
Cynthia Allen1 year ago
this was good
Harsh dahiya1 year ago
Top Social Groups
ARUSH CHOPRA2 years ago
Arc Hana2 years ago
love the way he speaks. this video helped me with my social media project . thankyou TEDX