Published on Nov 14, 2016
He’s an author, speaker, and consultant who writes on leadership and management.
He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning.
He’s known for popularizing the concepts of “the golden circle” and to “Start With Why”.
He’s Simon Sinek and here are his Top 10 Rules for Success.
1. Break the rules
He earned a BA degree in cultural anthropology from Brandeis University.
2. Train your mind
He attended City University in London with the intention of becoming a barrister, but left law school to go into advertising.
3. Be patient
He moved to New York and joined Euro/RSCG, an ad agency, where he worked on the MCI account.
4. Take accountability
In 2002, he started his own company, Sinek Partners.
5. Outdo yourself
In October 2009, he released his book “Start with Why: How Great Leaders Inspire Everyone to Take Action”.
6. Stack the deck
He once taught a graduate-level class in strategic communication at Columbia University.
7. Be the last to speak
He has commented for The New York Times, Wall Street Journal, The Washington Post, and FastCompany.
8. Be authentic
He was a regular contributor to The Huffington Post, BrandWeek, IncBizNet.
9. Find your passion
He serves on the Board of Directors for Danspace Project, an organization that fends for advancing art and dance.
10. Start with Why
His first TEDx Talk on “How Great Leaders Inspire Action” is the 3rd most viewed video on TED.com.
Lex van den Herik:
Can you do Simon Sinek??
COMMENTS • 1,241
Pinned by Evan Carmichael
Evan Carmichael1 month ago
Boubacar Sow1 week ago
Evan Carmichael outdo yourself
Speed Racer6 months ago
true genius and generosity in this guy – not a motivational Speaker but a human ex plainer – Cant stop listening
Awatif Fakhira5 months ago
Speed Racer i could feel him too
Evan Carmichael5 months ago
Agree. Thanks for the comment and for watching Speed Racer. 🙂 #BTA390 Shine
Isabel München6 months ago
I told my mom this is my type of man.
She said “uhhh, looks like a villain “.
haha, funny how people see things differently
View all 10 replies
Particle Config.2 months ago
I was fishing for such a comment >_< Reply 2 defcon11 month ago Maybe its not about if he is your type but more about how he gravitates you towards him. Maybe If I talk to you as confidently as him and spoke to you in a soft voice yet with coherency, you would fall in love with me. Reply 2 Evan Carmichael6 months ago If you enjoyed this video, check out Simon Sinek MOTIVATION - How to be a Leader - https://youtu.be/lkNfW5ych64 Reply 68 View all 10 replies suresh shandy1 month ago Evan Carmichael sir please make a video on dr.b.r ambedkar Reply Roman Ryder1 month ago Great video! Thanks for putting this together! Reply downbntout7 months ago "be the last to speak" .I've always been an interruptor, trying not to because it's rude, but now I know that it actually hurts me, hurts my communications so I don't get essential information from others. Wow. Now I will not interrupt any more. Justin Jose4 months ago me too my girlfriend always complains bout it got to learn to listen more Reply 2 Adam Oliva1 day ago downbntout I have a bad habit of saying the first comments and it does end up hurting me. I need to work on it Reply Sam Peterson5 months ago So he just butted in line to take 2 bagels? What if everyone, or even just a decent number of people did that in every context? Chaos. Really bad analogy. facedownsideup1 week ago joefunk76 The line and bagels are just metaphors for obstacles and rewards - they could be anything. And any given situation doesn't always have the alternative option of just "walking down the street to another bagel shop." Reply 2 Friedrich Hayek5 months ago WHERE HAS THIS VIDEO BEEN MY ENTIRE LIFE!!!! Reply 31 Evan Carmichael5 months ago Glad you liked it mat. 🙂 Thanks for watching! #BelieveNation #BTA371 Shine Reply 3 Jay Clark7 months ago One of the greatest thinkers of our generation Reply 26 Evan Carmichael7 months ago Thanks for the comment and for watching Jay. 🙂 #BelieveNation #BTA320 Shine Reply 2 Digitaleer - Web Design and SEO1 month ago "Say and do the actual things that you believe." Reply 24 Evan Carmichael1 month ago Thanks for the comment and for watching Digitaleer. 🙂 #Believe #BTA492 Shine Reply 1 Digitaleer - Web Design and SEO1 month ago My pleasure, I did enjoy the video, thanks for putting that together! Reply trentopolis5 months ago "Train your mind" "nervous=excitement" Reply 24 Evan Carmichael5 months ago Thanks for watching and for the comment trentopolis. 🙂 #BTA370 Shine Reply Jennifer Brown6 months ago Loved the segment about "Starting with WHY". Very profound revelation. Reply 18 Evan Carmichael5 months ago Great to know you loved it Jennifer. Thanks for watching! 🙂 #BelieveNation #BTA390 Shine Reply Eswar Subramanian6 months ago I 'believe' Simon is contradicting himself in two points. When he talks about '1. Break the rules', he emphasises the need to see the bagel and not the line. However when he talks about '3. Be patient', he says millennials see what's on the summit of a mountain and know exactly what they want but don't see the large immovable object - the mountain itself! Evan Carmichael5 months ago Thanks for sharing your thoughts. I think Bridget have said it well, sometimes when you want to get what you want...you might need to break the rules but there is a need to be patient also since it will take time to achieve your goals and there might be challenges you have to face and be ready for overcoming it. 🙂 #BTA390 Shine Reply 7 chakraboosters5 months ago In short, some things are meant to be long term goals/accomplishments (like career) and other things -- like getting a bagel for breakfast-- are very short term. If you know that difference, you get that Simon has not contradicted himself. Reply 6 Alex Hahn5 months ago When you cut the line, you prevent the 99 people in line from getting their bagel quicker... what a douche. Sasha Kay1 month ago Evan Carmichael i Reply 1 David Anderson1 month ago He didnt cut the line tho, he leaned in and grabbed one. Takes one or two seconds, not so douchey is it ? Reply 2 Lud Pennequin5 months ago This guy's vibe is probably the most genuine I've seen in my life Reply 15 Evan Carmichael5 months ago Thanks for sharing your thoughts Lud. 🙂 #BelieveNation #BTA390 Shine Reply 1 ATypical5 months ago This man is a modern day socretes Reply 12 Evan Carmichael5 months ago Thanks for the comment and for watching. 🙂 #BTA377 Shine Reply 3 Yohaan Lobo1 week ago I couldnt agree more omg Reply Jeevarajan M K6 months ago Wonderful content Reply 10 Evan Carmichael5 months ago Thanks for the appreciation and for watching Jeevarajan. 🙂 #BelieveNation #BTA390 Shine Reply ade doyin4 months ago (edited) Here is my situation . I wasted 20 years doing my passion with music only to realise that i should have learnt the business side of it . From my experience fellows , this is what they don't talk about, always understand the business side of your passion and have passion for both the business and passion or else u go broke and passion will be meaningless so, business side of your passion and the "passion" go hand in hand but for some reason they just dont emphasise on the business side of passion... in my opinion. ALFRED.4 months ago ade doyin Hi Ade, you're so right, passion alone is never enough. That's part of the reason why I started making my own videos to help share lessons like the one you learned in making music 👌 Reply 1 Particle Config.2 months ago Where's your music, we'll start with one sell ^^ Reply 1 For Gentlemen5 months ago "Start with why" clearly speaks to me. Simon says, "People don't buy what you do, they buy why you do it." And why is always on the inside, but so many people take the position of a viewer of life, only to become followers, living life from an after the fact position. Simon is full of excellent rules, and this one rule shines brightest inside me. Thanks! For Gentlemen5 months ago +TheOriginalSwagner Thanks, bro! Reply Evan Carmichael5 months ago Great to know that For Gentlemen. 🙂 Thanks for sharing your thoughts. Much love. #BelieveNation #BTA390 Shine Reply Gregory Cheek7 months ago YEAAAAAAAA! I had the honor of being in Germany when @simonsinek spoke to the miitary leaders there! Amazing! Thanks for posting Evan! Reply 9 Evan Carmichael7 months ago So cool to know that Gregory. 🙂 Thanks for sharing! #BTA320 Shine Reply Darlene Walsh5 months ago Sit and listen and be the last to speak resonateswith me. Reply 8 Evan Carmichael5 months ago Great to know it resonated with you Darlene. 🙂 #BelieveNation #BTA390 Shine