Published on Mar 5, 2014
Stop waiting for something to happen! Find something worthwhile to say on a random Friday and you’re going to break through because there is less noise. TRY IT. Try it and let me know how it goes.
Selling wine in August, what does that actually mean, I got involved with my dad’s liquor store and I asked my father “Dad why are we always running ad’s during Thanksgiving, Christmas and Easter?” his response was “son that is when people buy wine.” To me it didn’t make any sense, because people were coming in the liquor store every single day.
This was all happening in the mid 90’s and something just clicked for me, everyone markets at the same time, because they assume everyone is drinking, buying listening to music ect.
Why am I telling you this? The Oscars just happened and you were probably out there doing real- time, brand content trying to figure out how to market your business and jump on the next meme, because of what happened on the super bowl the year before with the Oreo tweet.
During the Grammy’s, Super Bowl and Oscars I see a lot of brands trying to jump in and be funny because you think that’s the best way to learn how to market your business. Meanwhile on a day like today, an average Wednesday, Tuesday, Thursday out of the middle of no where, you can do something micro, one little trend, one little conversation, because there is going to be far less noise and it will be easier to figure out how to market your business that way by over-delivering.
I was able to convince my father to advertise in August in the dead of season and you know what happened? We won. Because we were the only ones talking about wine.
For everybody back home who is trying to figure out how to market your business at the next big event. I promise you if you do something cool or worthwhile during next Friday when nothing is going on you will ladder into pop culture and you will figure out how to market your business, because none of the other brands or business aren’t creating marketing content and you are the only talking. It is an easy and simple marketing equation, the supply and demand of attention.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.
✎ Check out what Will Smith, Tony Robbins, and Oprah Winfrey have to say about adding massive value to people.
Thank you for watching – I really appreciate it 🙂
COMMENTS • 65
John Massari1 day ago
My favorite: John Maxwell. Defining your motivation to be a leader.
Goutaman Ramachandran1 day ago
” Money follows, it doesn’t lead. ” fuck yeah..
Kevin Banks1 day ago
That’s my one word !! 👍🏾👍🏾👍🏾😇
Firebeltz Jay1 day ago
You will be interviewing me 1 day bro.
Neldivan tudo1 day ago
Eu aprendo ingles com o seu canal.muitissimo obrigada
grindhouserob1 day ago
I valued this video. Thanks again, Evan.
Mai Mohamed1 day ago
I love #onerule series👏🙌
LEGA-C RECORDS L.L.C.1 day ago
Clearly sharpened my focus
Aleksandra Teofilovic1 day ago
So so sooo inspiring! Thank you. 🙂 #BTA102 <3 Reply 1 No Name1 day ago Cool ... Reply 1 ALCHEMIST Yohan THE RESTORER & SCIENTIST22 hours ago This video is valuable EVAN THANK YOU🌞 Reply 1 Freshlook Group Ltd21 hours ago Evan you will hit 1.1 million before Jan 2018 Reply 1 Trianon Sailing1 day ago Value added to my day! Reply 1 by Willy Rollé1 day ago (edited) be valuable: "listen, learn, lead, do the thing that god values". (John Maxwell); value the day. give people the opportunity to value their day. Add value to people lives. Reply 1 View all 2 replies Ankit Sharma1 hour ago Whats that 'one word' ? Reply Lotus Walker1 hour ago Great video! Reply Jermaine Chase2 hours ago My favorite is “Value Your Day” Reply Ab Garcia2 hours ago OMG that whole clip was amazing Reply Tineke Smit Medium4 hours ago They were all very good. Valuing your day and your time resonated with me the most. If you don't value yourself first how can really value others? You gotta look inside first. Blessings everyone! Reply Dr.Strange 奇异博士周4 hours ago Dear editor, the vedio is amazing. one more thing is the original speech you showed in the vedilo, are they all been authorized? Thank you for your reading! and looking forward to getting answer from you! Reply