Published on Nov 16, 2012
About this presentation
In this wide-ranging talk, ethnographer and leadership expert Simon Sinek discusses the importance of trust, authenticity, and meaning. Sinek argues that as individuals and companies, everything that we say and do is a symbol of who we are.
And it is only when we communicate our beliefs authentically that we can attract others to our cause, and form the bonds that will empower us to achieve truly great things.
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0:32 how can you help the human race progress?
1:06 when you’re surrounded by people who believe in what you believe something remarkable happens
1:30 we need trust
1:45 willing to experiment which needs failure
2:10 we’re not goo by ourselves
2:28 the goal is not to fix our weakness but to amplify strengths
4:09 what are you in pursuit of?
7:07 we don’t trust everyone. we trust people in our community but you have to know what to look for
7:35 authenticity matters (symbols of who we are)
8:35 if you say/do what you believe you will attract people that believe what you believe
10:23 Ability as designers is to create those tools of belief
18:16 spirit of generosity
18:20 willing to give to someone who will be willing to give to us
18:59 fulfillment – when you do something for someone else
20:09 when trust emerges, survival and progress goes up
21:36 how does that person encourage us to give?
25:58 100% of customers/clients and employees are people
30:06 what are you doing to help the person next to you?
About Simon Sinek
A trained ethnographer and the author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek has held a life-long curiosity for why people and organizations do the things they do.
Studying the leaders and companies that make the greatest impact in the world and achieve a more lasting success than others, he discovered the formula that explains how they do it.
Sinek’s amazingly simple idea, The Golden Circle, is grounded in the biology of human decision-making and is changing how leaders and companies think and act.
His innovative views on business and leadership have earned him invitations to meet with an array of leaders and organizations, including Microsoft, Dell, SAP, Intel, Chanel, Members of the United States Congress, and the Ambassadors of Bahrain and Iraq.
Sinek recently became an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world.
He also works with the non-profit Education for Employment Foundation to help create opportunities for young men and women in the Middle East region. He lives in New York, where he teaches graduate level strategic communications at Columbia University.
The 99U delivers the action-oriented education that you didn’t get in school, highlighting real-world best practices for making ideas happen.
COMMENTS • 441
MRZsiir1 year ago
I read his books (Start With Why, and Leaders Eat Last) and I watched many of his speech. He changed my life. This is a great person and I think many people would agree if I say that WE need more people like Simon!
EMSagahon1 year ago
It’s funny cause I’m not there, but I trust him
Jesus MC1 year ago
23:10 Low standards
23:23 Make it about others
23:35 Adress their fears
23:52 Why focus on others?
24:13 How to attract others
Teri Conrad3 years ago
Values. Generosity. Humanity. SO appreciate Simon Sinek’s message “100% of customers are people. 100% of clients are people. 100% of employees are people. Make it about THEM. Not about you. If you don’t understand PEOPLE you don’t understand BUSINESS.” ~SO MANY great quotes within this presentation! WELL WORTH the watch!
Tatem Jonassen10 months ago
This guy is brilliant.
Pamela Johnson2 years ago
1. Love your enemies, bless them that curse you, do good to them that hate you. Pray for them that spitefully use you and persecute you. 2. Love you neighbor as yourself. 3. Do unto others as you would have them do unto you. 4. Give and it shall be given unto you, good measure, press down and shaken together and running over shall men give unto your bosom. For with the same measure that you met with all it shall be measured to you again.
Glenda Bliss10 months ago
Most of this was not new information for me, I am 66 years old and have lived long enough to see all these scenarios play out. However your presentation put it all together in a way that I comprehend it for the first time. I am retired from Oil business and it was frowned upon to go to someone’s office to talk about idea. ….. “Put it in a email” …. even worse was the suggestion we CC our Boss. Good news is; I recently started my own business and I am so excited to be the kind of leader that loves and brings out the best in every associate. Thank You; Old Dog Learns a New Trick and Wears a Red Hat! May God Bless You!
SeungJos3 years ago
Wonderful speech, personally I try to be as nice as I can to people, even if they aren’t nice to me. And yes, that is kind of a dangerous thing to do, but I do it anyway. Just to feel that I am a good enough person. It is my choice to be good to others. People often ask me, why are you so nice, why are you doing this for me? And if it’s a person I feel comfortable with or whom I just like, I tell them that I just feel like doing it. I feel like making their day. It’s true, that when you give that homeless person money, you get a great feeling of accomplishment and pride inside yourself. Being generous even when you don’t have that much to give is the most wonderful thing. People might even help you more. My point is, there’s not point in being a greedy person. I once was that, I never wanted to give anyone anything, because it was mine. But I found the joy in giving people something of me. It makes me happy to see them happy.
Have a great day!