Visionary Business: An Entrepreneur’s Guide to Success – Marc Allen
by LaRita Marie Heet
While Visionary Business: An Entrepreneur’s Guide to Success is without a doubt about business, author Marc Allen is the first to clarify that “business”, to him, has a slightly different meaning than it does to many people. Stress? 80-hour work weeks? Stumbling up the corporate ladder?
Hardly, says Allen. “This book is about improving the quality of lives, and there is no denying that business and lives and inextricably twined,” says Allen, who is also the owner of New World Library.
Visionary Business uses “keys” to give the reader a whole new way of viewing life. “I found my first key on my thirtieth birthday,” says Allen, “although I didn’t realize it at the time. It was a hard day — I realized I wasn’t a kid anymore. I also realized that I had, and have, one very good strength: doing what I love,” says Allen.
This is the key to success, says Allen, both personally, and professionally. “Don’t take a job you hate for the money,” advises Allen. “You must do what you love — do what you’re passionate about. Don’t compromise.”
“I’ve always done what I was passionate about,” says Allen.
Easy for a self-made success like Allen to say, right? After all, his rise to the top must have been a proverbial cake walk, sans salad days, right? Wrong. “My weakness was that I had no direction. Stronger people had always gotten me involved in various things. As a result, I had no goals, no vision of the future,” he admits. “I had no plans for the future.” Allen did not allow this “weakness” to hold him back. Imagining he was playing a game, Allen conjured a scene of a scene of his future.
Picturing his life in five years, he thought of his goals — “the very best things I could imagine.” From this perfect future vision, Allen was able to make smaller goals, which would lead him to his ultimate five-year dream.
And lead him it did. “For each of the long term goals, concerning my personal life, my business life, my financial status, I could see short term steps.” Not that it was as easy as all that. “As soon as I said ‘this is my dream,’ all these doubts and fears came rushing in,” says Allen. “I sat with the fearful voice, at first.” Then Allen reached a realization which pushed away the doubts. “You only limit yourself through your own beliefs. You own mind is the hardest part to deal with.” “It’s like a gas gauge,” says Allen. “On the E side, there is fear, jealousy, and anger. Getting us over the top of the gauge is love, doing what you love pushes you past the doubts.
We all have limiting beliefs.” It’s important to remember, even for those pursuing challenging or competitive careers, that even if only a only a few succeed, in a particular field, at least we are doing what we love to do,” says Allen. Having that satisfaction is essential to success and personal fulfillment. By keeping in mind that “there are others doing what we love to do and doing so successfully, and by focusing on emulating them, it’s easier to do what we need to do,” says Allen.
Everyone has a deep knowledge and belief that he or she is creative and unique, says Allen. “You can do something in a way that only you can uniquely do.” On misconception that many self-made men and women have taken to heart is the idea that they need to work a 60, 70, or 80 hour work week in order to “pay their dues.” Au contraire, says Allen. “I wanted to honor the part of me that’s daring. It was an experiment for me — I created a successful business without a forty hour work week. I wouldn’t show up till noon or one. It worked because all of our deepest beliefs are self-fulfilling.”
20/20 Vision Marc Allen interviewed by LaRita Marie Heet
One secret of this successful experiment is simple — delegate, delegate, delegate. “I give away anything I possibly can. I can create the business, I can write books, the other things I can delegate,” says Allen. “I wanted to do it all in an easy and relaxed manner, in a healthy and positive way.” “I always encourage people to go for it. Take that risk and fulfill their dreams. So many choose safety and security, and they wonder why they’re dead. You must take a risk.” “That was my vision,” says Allen. And now it’s his reality.
Marc Allen’s book, Visionary Business: An Entrepreneur’s Guide to Success, 1996, can be found in bookstores for $12.95, or can be ordered by calling 1-800-97-BOOKS, for $16.95, including shipping.